Jac Motors “Pop/rock”
PARTICIPATION:
Animation, design.DIRECTOR STUDIO:
Lobo/Vetor Zero.YEAR:
2012.Spot created as part of the campaign that launched Jac Motor’s new model, “Jac J2”. The video brings both sides of this new car: a young city car,
but also a powerful machine when in motion. This duality is represented in the movie as a metaphor between two music worlds: pop and rock. The pop world brings visuals inspired back from Lichtenstein artworks; meanshile the rock world brings the dark style of Frank Miller’s “Sin City” series.
but also a powerful machine when in motion. This duality is represented in the movie as a metaphor between two music worlds: pop and rock. The pop world brings visuals inspired back from Lichtenstein artworks; meanshile the rock world brings the dark style of Frank Miller’s “Sin City” series.
My role as a motion designer was to animate the transitions between these two worlds, the car mutations in the pack scene, and create the special effects (splashes). I have also designed the textures of some scenes and
the onomatopoeias, giving together general assistance to the directors
with the final compositing, rendering and minor video adjustments.
The bellow screenshots privilege the scenes I’ve participated the most.
the onomatopoeias, giving together general assistance to the directors
with the final compositing, rendering and minor video adjustments.
The bellow screenshots privilege the scenes I’ve participated the most.
FULL CREDITS:
Director Company:
Vetor Zero & Lobo.Creative Director:
Cadu Macedo e Mateus de Paula Santos.Executive Producer:
Alberto Lopes & Sérgio Salles.Account Manager:
Márcia Guimarães.Coordinator:
Maísa Mendonça.CGI Supervisor:
Franck Falgueyrac, Olavo Chagas.Animation:
Akira Yashutake, Diego Coutinho,Luiz Zanotello, Marcos Silva, Paulo Passaro.
Post Production:
Vetor Zero / Lobo Team.Concepts:
Diego Coutinho, Diogo Kalil,Ernesto Sam, Líbero Malavoglia.
